Ingrid Lunden / TechCrunch:

Warner Music acquires IMGN, which creates and tracks viral social media content in categories like e-sports, gaming, and ASMR, source says for just under $100M  —  It’s a whole new playing field these days for music labels and publishers, and today one of the big three made an acquisition …

source http://www.techmeme.com/200814/p13#a200814p13